The Shack

The Shack

Objective:

Provide the faith and church community with resources to build awareness, momentum for the theatrical release along with discussion and teaching around the film that would broaden its market appeal.

Result:

Motive Entertainment partnered with Crosssection for graphic design, creation of faith based print and digital resources, web site development, custom packaging, fulfillment and customer service. Together we led the grass-roots marketing of this impactful film. Thousands of churches participated in the campaign with printed and downloadable resources designed to spark spiritual discussions. Crosssection created & designed event resources and discussion materials to help churches drive people to the theaters and then back to their local church for a deeper review and experience.

Elements:

Key Art/Graphic Design, Interactive websites, Grass Roots Strategy and Resources, Social Media, Branding, Design, printing, fulfillment and customer service for all faith based promotional materials

Factoid:

The Shack is in the top 100 best selling fiction books of all time

Project Website:

Theshackresources.com

Client:

Motive Entertainment / Lionsgate Entertainment

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