The Cure Book Series

Objective:

Create a new cohesive brand identity for Trueface and its content properties. Crosssection has helped design, market and publish the Trueface Cure branded series of books with over 200K in distribution. The Cure was launched over 21 weeks with 21 viral videos that have been seen by over half a million people on youtube.

Elements:

Included within the project scope was Brand creation and positioning, Content creation, copy writing, all original film development and output, Graphic Design, Study and Small Group resources creation, Interactive websites, Grass Roots Marketing Strategy and Resources, Social Media, printing, fulfillment and customer service for all materials.

Factoid:

Is it possible that God is not who you think He is and neither are you?

Client:

Trueface