THE HOLE IN OUR GOSPEL SIX-WEEK QUEST

Objective:

Create a powerful interactive study experience for individuals, small groups and churches tied into 2010 Christian Book of The Year – The Hole In Our Gospel by Richard Stearns.

Result:

Crosssection collaborated with Thomas Nelson to develop and publish small group, Sunday school, youth, and weekend service media & resources that were integrated into a themed take-action campaign named The Gospel Quest. More than 1 million combined study and take action resources were distributed with an estimated 15,000 churches that launched The Gospel Quest Church-wide Campaign as a six week commitment to studying what God has to say about Poverty and Justice.

Elements:

Included within the project scope was Brand creation and positioning, Content creation, copy writing, all original film development and output, Graphic Design, Study and Small Group resources creation, Interactive websites, Grass Roots Marketing Strategy and Resources, Social Media, printing, fulfillment and customer service for all materials.

Client:

WorldVision